Brand Management and the 10:45 Per Day Generation
The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from...
Create "Choosing" (Not "Shopping") Experiences
On a recent, gorgeous day in New York City I walked from Bergdorf Goodman at 59th Street & 5th Avenue past Cartier on 52nd street and continued down 5th...
Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
There is an interesting experiment happening on the web - where Groupon.com is putting out one deal a day, in sixteen cities across the USA. They launched...
Digital Innovation in Social Space: The Patriot's Jumbo, Jumbotron
The New England Patriots are installing a 164 x 41.5 foot high definition television for this upcoming season, which is puny compared to the Dallas Cowboy's...
Disney Buys Marvel: How to Design 3D Brands
Many comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu will swallow up...
Google v. Facebook: The battle for the world's attention
If you are the type of person who likes to think about where things might be going I'd suggest you start watching the evolving competitive battle between...
How the iPad is Like the Tesla Roadster
Courtesy of my dear friend Peer Munck (Founder of MunckMix , a music distributor), I just had my first ride in a Tesla Roadster , the $129,000 electric...
Innovations in Listening to the Market: eBay could do better...
eBay recently guided Wall Street to lower numbers. I'm always amazed that eBay can't grow faster because they have lots of information on millions and...
Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh,...
Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!
Starbucks has announced that they are fielding two applications, in test, that help users find their stores, explore the menu and nutritional information....
Ten Propositions for the Virtual Age...
Back in 1993, Jeffrey Rayport and I were trying to understand the implications of the exploding information world. It was about a year before the first...
The Google Doodle Logic
On August 14, 2009, Google put the "doodle" above on their homepage to remind the world that it was the birthday of Hans Christian Ørsted – the father of...