John SvioklaJan 1BRANDINGReal Time Brand ManagementOn March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John SvioklaSep 22, 2022BRANDINGStarbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!
John SvioklaSep 8, 2022MARKETINGDesigning Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
John SvioklaAug 3, 2022BRANDINGDisney Buys Marvel: How to Design 3D BrandsMany comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu...
John SvioklaJul 5, 2022INNOVATIONHow the iPad is Like the Tesla RoadsterCourtesy of my dear friend Peer Munck (Founder of MunckMix, a music distributor), I just had my first ride in a Tesla Roadster, the...