John Sviokla
Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
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John Sviokla
Disney Buys Marvel: How to Design 3D Brands
Many comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu...
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