Creative Work Unlocked by Crowdfunding: A disruptive innovation
The other day I received a downright inspirational email from my friends at IndieGoGo, a site dedicated to the collaborative funding of ideas. ( Here's a...
Designing Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
There is an interesting experiment happening on the web - where Groupon.com is putting out one deal a day, in sixteen cities across the USA. They launched...
Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can Jet" promotion...
Disney Buys Marvel: How to Design 3D Brands
Many comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu will swallow up...
Do You Curate Your Audience?
Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a senior publishing executive. When our conversation...
Policing Google and Other Fun Topics: Ben Edelman
I met a very bright young man today by the name of Ben Edelman , an Assistant Professor at Harvard Business School, who is involved in a number of...
Sales Reinvention: Why the iPad is a person to person innovation
Nothing happens until somebody sells something. -- Anonymous I admit it. I love salespeople. There are few things more precious to an enterprise than...
The Importance of The Sales Cycle in Getting an Innovation Off the Ground
Time hurts all deals. -- Anonymous A key reason innovations fail is that inventors neglect to correctly assess how long it takes to sell something truly...
Understanding Iconic Value
I love Ike Perlmutter . He understood that Iron Man, The Hulk, Spiderman and 4,997 other characters had tremendous long term value. He took hold of Marvel...