John Sviokla
Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
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John Sviokla
Real Time Brand Management
On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
John Sviokla
Disney Buys Marvel: How to Design 3D Brands
Many comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu...
John Sviokla
Designing Your Customer’s Decisions
There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can...
John Sviokla
How the iPad is Like the Tesla Roadster
Courtesy of my dear friend Peer Munck (Founder of MunckMix, a music distributor), I just had my first ride in a Tesla Roadster, the...
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